Eleven Bikes [2024 - 2025]
A rebrand and brand identity project for Eleven Bikes, an independent bicycle shop in North London, founded and run by Felipe, who moved from Chile to London to share his passion for cycling with the local community.

The new identity was designed to feel fresh, welcoming and inclusive, reflecting Felipe’s playful personality and the friendly, hands-on spirit of the shop while appealing to both young cyclists and local families.




client

Eleven Bikes


year

2025



category


Logo Design, Branding, Illustration


A university-led rebrand for Eleven Bikes, a local bike shop on Hornsey Road, London. I discovered the shop while living in Finsbury Park and wanted to create an identity that better reflected Felipe’s energetic, friendly personality and the everyday experience of cycling.

I developed a simpler and more playful logo system, including a pedal-shaped “B” as a small reference to the shop’s cycling roots.
 The new colour palette was inspired by the outdoors and the different things you experience on a bike — blue skies, rubbery raincoats, muddy pedals and that fresh air after the rain. Each colour was chosen to represent a different part of that experience, giving the identity a more personal and energetic feel.

The project ran from winter 2024 to spring 2025.








ASSETS





call me Masha

COMMERCIAL:
GOOD PHATS
fu:di
Climate Emergency Week 
etOso

     OTHER PROJECTS

PERSONAL:
         
        [BRANDING/IDENTITY]
The Little One
Eleven Bikes
The Steel Station

         [EDITORIAL]
Unnoticed


Multidisciplinary Designer specialising in branding + identity

My name is Masha (a Russian nickname for Mariia). I’m a UK-based designer with a love for branding and thoughtful illustration. I enjoy meeting people, learning what inspires them, and helping bring their ideas to life through clear, considered visual design. I work across a range of media, from print and digital to motion and simple interactive design, always tailoring my approach to the project and the people behind it.

If you have an idea you’d like to bring to life and aren’t quite sure where to start, I’d love to hear from you :)

CV
mariiameleshkinagmd@gmail.com
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